BlackBerryInsight

RIM is initiating a plan to release BlackBerry App World 2.0 in recent time, as the purchase of its current version phones can only be done through PayPal. This version 2.0 comes with an added advantage of carrier billing support and also accepts major credit cards. RIM however, has been beaten by Verizon with a knock by this one. RIM will definitely be out of luck if BlackBerry users come to use Verizon’s competing stores in huge numbers before the arrival of App World 2.0 in the market.

Verizon Wireless now wish to have its own BlackBerry app stores to be used by its customers, moreover the carrier introduced comes with an advantage over RIM. The most important factor that can be cited about this is that it chains career billing. Few models of 3G BlackBerry phones like Storm 2, Tour 9530 and Bold 9650 comes with these kind of facilities. However, the company has a plan to enable the feature to other phones as well, and we can expect it quite soon. RIM has never forced their customers of BlackBerry phones to use their BlackBerry App World store, in long run this may end up incurring loss in the part of the smartphone manufacturer.

As RIM is already challenging Apple and Google, hence a situation like “fractured application delivery market” must be a non-desiring factor for them. It has also been observed that before Apple and Google, RIM started the production of the BlackBerry smartphones. But in recent times, thing has observed drastic changes. But on the other hand it has been seen that although being a late arriver in the market, Apple and Google still reserves the advantage of being large player and technically stronger. Let us get back few years back where palm software was sold in the form of CD and could be installed with the help of a desktop. This shows how technology changes and that too fast enough ever for the personal devices.

Now the good news is that carrier billing can also be made available for the BlackBerry phone, if it support the system and is with Verizon. It is now time when RIM should prepare its plan and work toward the development of those things which it has been promising so far. Otherwise it will have to leave everything in dust for someone else to pick it up. It is truly having been a difficult task for a company to digest to see that a cellular carrier has beaten up the show from RIM. The history will witness the move.