If RIM wants to be successful, they have to look at the hot markets in Asia. This week RIM is launching the BlackBerry Curve 9360 in Indonesia, one of the hottest markets in Asia for any smartphone company. Indonesia has 240 million inhabitants and they use almost 170 million mobile phones (2009). Such numbers are a bit difficult to measure, because some people have more than one phone and others have bought their phones abroad, but it is a good indication that there are mobile phones in Indonesia. In fact, there are more than in Germany or Japan. You can buy a BlackBerry Cuve 9860 for Rp3,599,000 from the RIM partners PT. Comtech Cellular, PT. Selular Media Infotama and PT. Teletama Artha Mandiri.
There is a lot of potential in Indonesia for RIM. Go to any place in Jakarta, the capital of Indonesia, and you will mostly see RIM and Apple Smartphones. Android is a minor player there. I think it’s a good thing to see the 9360 finally arrive there. That will surely improve the number of sold OS 7 devices when looking at international markets. And Indonesians can finally buy their 9360s at local stores instead of resorting to grey-imports.