
Whrrl, the location-aware social networking and discovery service from Pelago, Inc., today announced mobile support for the new BlackBerry Bold. Users of the new Bold device now join the millions of BlackBerry Pearl, Curve, and 8800 users that have free unlimited access to the Whrrl experience.
At the nexus of social networking, local discovery and user-generated content, Whrrl combines mapping and micro-blogging technology into a new mobile medium for discovering and sharing local information about people, places, events and experiences. With integrated GPS, a vivid new display and enhanced performance capabilities the Bold is perfectly suited to deliver an exceptional experience for Whrrl users.
Whrrl shows users not just where friends are and what they’re doing now, but also where they have been and what their experiences were like in the past. By highlighting the places, events, and experiences of people most interesting to users, Whrrl creates a socially charged map of the physical world.
Whrrl goes beyond social networking and real-time friend finding by harnessing the experiences and opinions of the people users know best and applying a powerful recommendation algorithm to deliver a highly personalized discovery experience for the real world.

The Bold is the first BlackBerry smartphone to support tri-band HSDPA high-speed networks around the world and comes with integrated GPS and Wi-Fi®, as well as a rich set of multimedia capabilities.
“The device’s superior performance, stunning display, rich multimedia and powerful Wi-Fi and GPS make the new BlackBerry Bold an ideal match for the Whrrl service,” said Jeff Holden, CEO and co-founder of Pelago. “We’re extremely excited to introduce the Whrrl service to a new set of BlackBerry users, so many of whom are power users not just during the work day, but after hours, too.”
Currently, the Whrrl service is available nationally in the U.S. with an information database detailing millions of businesses and events across the country. Get Whrrl by visiting http://m.whrrl.com from your phone’s browser.
Author’s notes: Well, I don’t really get the updates that have been “especially” added for the BlackBerry Bold. RIM didn’t really change something that’s important for this here. Therefor, I think it is more a PR gag than a real functional change. Anyway, perhaps someone of you didn’t know of that service yet
By the way: the Bold looks like the small brother behind the iPhone. It definitely undermines the Bold’s importance in the market.
P.S.: I gonna get my Bold soon!
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